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The corollary of us not being the only people who can produce content is the question of what you do about the content that other people produce. “It’s a golden age in terms of what is being created, but it’s not yet a golden age in terms of how it is all going to be paid for.” These are statements of the obvious, but some journalists still find them hard to imagine. A third is that we are not just operating in terms of words, but with data, graphics, moving pictures and combinations of them all. Another is to think globally, and realise that the competition is not newspapers but start-ups and giants that don’t look like news organisations at all. One is to realise that journalists are not the only people who can publish nowadays. The most fundamental things are the switches that you have to flick in your mind. Just what is it that is so radically different, besides the distribution platform? But now we’ve been catapulted into global reach and influence.
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When I became editor, it was essentially a print product. That was a fantastic thing – a man in his eighties who could see that these new technological advances meant that the Manchester Guardian would have access to, and would be able to distribute, news at a speed and with a range that was unimaginable when he started being editor. It’s of an order that Scott was talking about. You’ve quoted CP Scott, who in 1921, with the advent of the telegraph and the telephone, said: “Physical boundaries are disappearing… What a change for the world! What a chance for the newspaper!” What chances are there for the newspaper today? It’s a true cliché that a crisis is also an opportunity, for us to rearrange the lego blocks. Some things are going to stop, some things are going to begin, and some things we can’t yet imagine will happen. So it’s a golden age in terms of what is being created, but it’s not yet a golden age in terms of how it is all going to be paid for. There’s going to be a giant shakedown, because too much is happening to be sustained along the lines of the past. But at the moment, the economics of it all have yet to settle down and be worked out. There’s never been an era with more and better information, and greater ease of creating, consuming and sharing it. The main if not the only problem is the business model.
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In a couple of clicks they can find all the news they need, and what’s more it’s free.
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Talking about the future of news, some people might question what the fuss is about.